Website and Internet Consultancy
WSI South Africa, Pretoria offers a professional web consultancy service of search engine optimization and web analysis for companies based in Africa.
Search Engine Optimization (SEO)
Organic search engine optimization (SEO) focuses on drawing potential visits to your site by offering quality content that is relevant, interesting and informative and by using keywords that your potential visitors may use in their search for information. It aims at converting visitors to your site into customers. Optimization of the website is done for the search engines; allowing the spiders to find you but more importantly it is directed at the human visitors. WSI will optimize your website to be found by both.
Website Analysis
Web analysis involves studying the traffic to and on your website. In order to improve your ranking on search engines and therefore become more visible to potential customers, you need to know what your visitors are looking for. What drew your visitor to your website? What keywords were used in their search? If there is a high bounce rate of your potential customers then you are not delivering what you promised and your pages need to be optimized. You may have the best product in the world or the most amazing service to offer but if your site does not draw visitors your site will be a ‘white elephant’.
Google Analytics
Google Analytics generates detailed statistics on the traffic to you website: from the number of visitors and how long they stayed on your site to their geographical location. The objective: to give you the information you need to optimize advertisement and marketing campaigns and create a website that works for you and your potential visitors. Nielsen Net-Ratings reports that for April 2007 - there were 5.6 billion searches using a search engine, 55% of which were on Google. This makes it important to know what it is Google is looking for in a website. Some of these include the quality of links coming into a page; original, quality content on pages and keywords distributed ‘naturally’ across the pages. Optimizing for Google is organic search engine optimization.