Online Competitor Analysis

The online competitor analysis has been developed to provide our Internet Clients with detailed information on how their competitors are using the Internet to promote their products and services. The report will help you understand your Competitors’ strengths and weaknesses. Strategic use of online business intelligence will strengthen your competitive advantage and will improve your business decisions.

Key Benefits of the Competitor Analysis

• Learn the organic keywords that competitors are targeting and their website rankings
• Identify their paid search strategies, keywords and ads
• Work out their estimated monthly online marketing budget
• Identify Internet Marketing and Social Media Campaigns

Based on our Analysis WSI will make Recommendations on how to optimize your presence on the Internet that includes a budget for implementation. Our recommendation will include:

• Changes to your website to make it more search engine friendly
• A Google pay per click campaign with Google Ad description and keywords that work well for your competitors
• Website content and the process to add regular content to develop a resource website. Google rewards websites that have more than 100 web pages.
• Social Media Campaigns that will work best for your industry.

The Final Report of the Competitor Analysis will include the following:

• Client Information
• Executive Summary
• Identifying the competitors
• Criteria measured
• Competitor Dashboard                 
• Findings
• Website Audit
• Detailed review of the Client website
• Recommendations
• Proposal & Budget

The final report will Included the following documents:

• Organic keyword spreadsheet containing all the competitor search keywords that rank in the Google top 20 results. The actual landing page urls so that you can review whether they use persuasion & call to action techniques
• PPC keyword spreadsheet containing all the keywords that the competitors bid on. It includes number of clicks per day, cost per click and estimated daily budget spend. In addition, you can view each ad copy and specific landing page
• Incoming link spreadsheet containing the number of links that are pointing to the competitors’ website. Use this spreadsheet to identify the actual link text used. This information identifies whether the competition has valuable links and where they get them from.
• Insights PowerPoint slides showing the keywords and most popular regions of interest. This information helps identify where to focus search engine efforts.