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Internet Consultation
Internet Marketing Strategies
Internet marketing activities are generally focused on three goals:
- Open New Markets and Generating new customers through your website - Lead Generation
- Online Credibility - Brand Building
- Customer Communication - strategies for attracting, selling to and maintaining customers.
WSI’s Internet marketing system consists of 5 key components:
- Conversion Architecture™ Platforms
- Paid Search Marketing - PPC
- Organic Search Marketing - SEO
- Targeted Lead Marketing and Content Marketing
- Web Analytics and Performance Management
"The forces of globalization and economic volatility are transforming the dynamics of customer interaction, presenting even the most successful organizations with new challenges and opportunities.
Globalization is spurring competition and transforming market economics. New sources of competition—from virtually every part of the world—are eroding already weakened bonds of customer loyalty.
Rapid commoditization and extreme price pressure are undermining traditional sources of differentiation. Changing consumer values—in addition to entirely new consumer segments emerging in the world's developing economies—present new sources of growth, along with new challenges to delivering satisfying, profitable customer experiences." (http://www.accenture.com/us-en/Pages/service-sales-marketing-strategy.aspx)
The core principle of our Internet Marketing Strategies is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
Get results with your next internet marketing campaign
- Enhance your online brand experience
- Rank for competitive search terms
- Dominate the Search Engines naturally
- Save money by targeting your lead campaigns
- Maximize your reach and increase conversions
Fast Facts
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A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009 |
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In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009 |
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Marketers are continuing to make social networks a priority for 2010. In fact, by 2011worldwide spending for online social network advertising will likely reach $2.9 billion, up from $2.2 billion in 2009. – Source eMarketer, Dec 2009 |
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Paid services on social network sites are on the rise. US paid social networking site revenues are forecasted to surpass $1.4 billion in 2013, doubling $627 million in 2009. – source eMarketer Nov 2009 |
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American companies will set a larger budget for online social media marketing in the coming years. US online social network ad spending will reach more than $1.39 billion by 2011, an increase from 7.7% expected for 2010. – Source eMarketer Dec 2009 |